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Global Business

Global business is rapidly becoming a redundant term. What in the world are you working on?

Mobile Commerce Moves Into the Mainstream

While “M-commerce” has been heralded as the Next Big Thing for several years, 2013 looks like the year when these...


Guerrilla Customer Research Is Easy

This simple approach to market research reveals what customers really want when they buy your product. (Hint: It’s not the...


The Long Road to Takeoff

It can sometimes seem like products just debut in the marketplace and take off like wildfire. One day they’re new;...


All Growth Is Not Equal

One kind is better than the others. And it’s not the kind we’ve been taught to chase. One economist's study...


Global Business: It’s What (and Who) You Know That Counts

Scott Rice and Mark Hutchinson of GE Capital explain why organizations need to adopt global business strategies sooner than later,...


4 Ways to Assess Global Opportunities

Use these four strategies to begin the process of bringing your business into the global market.


Chapter 8: What Global Business Really Means

Growing into a global business requires research, strategy, and a personal touch.


You’re Selling Too Much, and It’s Killing Your Business

A complex sales strategy might be hindering your business's success. Generate customer loyalty by simplifying your product line.


4 Sustainability Strategies That Bolster Your Bottom Line

How to begin your sustainability strategy — today.


How Logistics Can Help You Go Global

Selling globally is one thing. Fulfilling globally is quite another.


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