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Strategy

What’s around the next corner? What could blindside you? The art of defensive strategy.

5 Ways to Get Your Customers to Be Your VC

More than two generations ago, the venture capital community–VCs, business angels, incubators, and others–convinced the entrepreneurial world that writing business...


3 Ways to Inspire Potential Clients to See You

When natural disasters strike, one of Bruce Kabat’s representatives boards a plane to sign clients, like the NY/NJ Port Authority,...


Is Snapchat a Business Tool? Yes.

For those who don’t know, and if you’re under 40 you likely don’t, I’m about to explain what Snapchat is....


How to Avoid Being Ousted From the Company You Built

Time and again, there are mixed emotions in the air when a founder leaves the company he launched. It’s a...


Try These 3 Neuromarketing Tips (You’ll Be Amazed By the Results)

Neuromarketing might just blow your mind. The nascent term, which describes the use of neuroscience tools to help determine why...


Storytelling Is Out: Why Storymaking Is the Future of Brand Marketing

Companies need to move away from the art of storytelling (a term that is all the rage these days) and...


The 5 Signs of Failure: How to Tell When an Investment Isn’t Working Out

No matter how many precautions you take, not every investment that you make is going to work out in your...


How Companies Should Respond to Public Criticism

“The thousand injuries of Fortunado I had borne as I best could, but when he ventured upon insult, I vowed...


Why It Pays to Have Large Competitors

If you’ve led a successful startup, then you know the feeling: There’s that moment when you go from competing with...


Overwhelmed with Customer Data? Here’s How to Sort and Make a Sale

While small businesses don’t generate the same amount of data that larger companies do, it is easy to feel overwhelmed...


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