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Strategy

What’s around the next corner? What could blindside you? The art of defensive strategy.

3 Superfan Strategies From Pearl Jam

Pearl Jam hasn’t released a music video in 15 years. It doesn’t do endorsements, commercials, or — heaven forbid —...


Employees Are More Mobile Than Ever. Make Sure the Customer Data They Need Can Keep Up With Them.

Cloud-based mobile business apps can spur productivity and growth. But optimum results depend on maintaining robust connections with core systems.


“We Have to Get to the Point Where the CIO Is Seen as Being as Important as the CFO.”

How — and why — CIOs can influence the highest ranks of the organization.


Eight Silly Data Beliefs

According to Google’s digital marketing evangelist.


How Do We Know They Need This Webpage?

(And other UX questions you should ask.)


The Beauty of Blank

Here’s one easy way to keep your eye on the big picture.


Brainstorming Is Dead

Long live brainwriting! Three steps to silencing the windbags, undermining the politics, and letting your team’s best ideas thrive.


The Best Brainstorming Is Not Done in Groups

Your team in a room with a whiteboard? As it turns out, that tried-and-true brainstorming method produces the lowest-quality ideas...


4 Executive Technology Missions

An action plan for increasing your baseline knowledge of today's most critical technology trends.


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