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Strategy

What’s around the next corner? What could blindside you? The art of defensive strategy.

5 Strategies Guaranteed to Improve Client Retention

Client retention is arguably one of the most important aspects of your business. It takes a lot of hard work...


8 Leadership Lessons From Quarterback Gurus

Superb business wisdom often comes from nonbusiness sources. The definitive example is Sun Tzu’s┬áThe Art of War, a 2,000-year-old book...


4 Ways to Double Your Sales

“Which is a more powerful motivator, fear or greed?” I once asked a psychologist over sushi. “Picture this,” he replied....


The Key to Communicating Your Company Story? Software

Today, successful modern brands know their story and make it true through action. They’ve established a clear Quest, an aspirational...


5 Ways to Get Your Customers to Be Your VC

More than two generations ago, the venture capital community–VCs, business angels, incubators, and others–convinced the entrepreneurial world that writing business...


3 Ways to Inspire Potential Clients to See You

When natural disasters strike, one of Bruce Kabat’s representatives boards a plane to sign clients, like the NY/NJ Port Authority,...


Is Snapchat a Business Tool? Yes.

For those who don’t know, and if you’re under 40 you likely don’t, I’m about to explain what Snapchat is....


How to Avoid Being Ousted From the Company You Built

Time and again, there are mixed emotions in the air when a founder leaves the company he launched. It’s a...


Try These 3 Neuromarketing Tips (You’ll Be Amazed By the Results)

Neuromarketing might just blow your mind. The nascent term, which describes the use of neuroscience tools to help determine why...


Storytelling Is Out: Why Storymaking Is the Future of Brand Marketing

Companies need to move away from the art of storytelling (a term that is all the rage these days) and...


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