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Trends

Trends that matter: social-media marketing, big data, predictive analytics, and more.

Midmarket Economic Outlook

Even as new obstacles supplant old ones, and as uncertainty remains a hallmark of the business climate, executives are preparing...


Collaborative Consumption Poll: Does the Sharing Economy Change Everything?

Has the sharing economy fundamentally transformed the way consumers consume?


What’s Your Sustainability Tolerance?

A California company asked its workers this question, and their answer prompted a green investment that’s paying both financial and...


3 Rules for Creating Video Ads That Sell

Great video sells — over and over again. Here’s how to turn the affluent mobile users who consume more than...


Behold the Power of Video . . . Again.

First video killed the radio star. Now it’s revolutionizing the way that consumers research and buy products. Here’s why your...


Why Are CEOs So Anti-Social (Media)?

Executives are comfortable using social media, but very few actually analyze it. The problem may be that no one is...


Mobile Commerce Moves Into the Mainstream

While “M-commerce” has been heralded as the Next Big Thing for several years, 2013 looks like the year when these...


Behold the End of Experts: Why the Goodreads Sale Really Matters

Following Goodreads' surprise sale to arch-nemesis Amazon last month, its uber users — the authors, book sellers, and disgruntled English...


Why Employee Happiness Is Anything but Frivolous

Studies reveal that happy employees are healthy employees. And fit workers not only reduce health-care costs; they focus twice as...


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