Great video sells — over and over again. Here’s how to turn the affluent mobile users who consume more than...

First video killed the radio star. Now it’s revolutionizing the way that consumers research and buy products. Here’s why your...

Following Goodreads' surprise sale to arch-nemesis Amazon last month, its uber users — the authors, book sellers, and disgruntled English...

A five-point plan for identifying your strongest brand advocates, decoding their passions, and collaborating with them on meaningful offers.

Why your business doesn’t need to get in on the latest viral hit.

How Tesla Motors CEO Elon Musk may have caused more harm than good when he chose to confront bad publicity...

Carnival Cruise's infamous #cruisefromhell disaster and poor response provide lessons in corporate crisis management.

Ask yourself (and your organization) these three questions.

What your public-relations strategy should look like in a post-social-media world.