by Ilan Mochari
March 26, 2012
Use Rita Gunther McGrath’s 10-step chart to assess your business model’s level of attractiveness. Choose a number between one and seven for each statement, and add up your score. A score below 40 would be considered vulnerable.
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Superfans are not your average customers; they're the brand zealots who willingly and passionately recommend your company to others. How do you grade your company’s relationship with its superfans?