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March 26, 2012

Use Rita Gunther McGrath’s 10-step chart to assess your business model’s level of attractiveness. Choose a number between one and seven for each statement, and add up your score. A score below 40 would be considered vulnerable.

Use Rita Gunther McGrath’s 10-step chart to assess your business model’s level of attractiveness. Choose a number between one and seven for each statement, and add up your score. A score below 40 would be considered vulnerable.

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